Opening Remarks In modern rapidly changing business world, maintaining an edge of the competition is crucial. Competitive analysis has traditionally been a core strategy for gaining a market edge, but the advent of Artificial Intelligence (AI) has revolutionized this process. Tools driven by AI are transforming how businesses collect, process, and

Overview Social media marketing is evolving significantly in recent years, driven by changes in innovation, consumer actions, and corporate demands. A major transformation in the marketing landscape has been the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing has captured the focus of businesses and markete